Current location:Global Gateway news portal > entertainment
Shandong city seeks to capitalize on barbecue fame
Global Gateway news portal2024-05-01 09:45:23【entertainment】4People have gathered around
IntroductionZibo city in Shandong province has unexpectedly gone viral on Chinese social media since late Februa
Zibo city in Shandong province has unexpectedly gone viral on Chinese social media since late February for its local barbecue specialty, and continues to trend as the local government takes the opportunity to spur tourism and spending.
The latest promotion gives visitors free admission to 10 scenic spots in the city with their train ticket as long as their final destination is Zibo, according to the city's culture and tourism bureau.
This move follows another on March 31 under which the Jinan bureau of China Railway added a weekend special round-trip "barbecue tour" train between Jinan, the capital city of Shandong and Zibo.
Passengers who board the train are greeted by a banner reading "Welcome to the Special BBQ Train "at the entrance of the carriage. They also receive items including leaflets about Zibo's culture and tourism draws, as well as small souvenirs and snacks. Many also took videos and posted them on social media, drawing more visitors.
"The high-speed trains are packed with passengers and the air smells of cumin," wrote one netizen.
Barbecue is popular in China, but Zibo's barbecue is different on three counts; it's made on a stove, and is served with flatbread and dressings. The skewers are 70-80 percent cooked before they are brought to the table, where diners can finish cooking them on their own stoves, which lends a sense of participation. Diners are served flatbreads, scallions and other dressings at the table so they are able to assemble their own barbecue parcels, in much the same way Peking duck is eaten.
The barbecue suddenly went viral after a group of college students shot videos of themselves enjoying a meal and posted them on social media in late February.
Since then, many people, mostly young, have flocked to the city from all over the country to try the dish.
According to local media reports on Wednesday, searches for "barbecue" increased by 370 percent in March, and searches for "Zibo barbecue" on the platform as a whole have increased by 770 percent year-on-year.
On several streets, lines can be seen outside barbecue restaurants, which stretch for more than 100 meters on the weekend.
"Zibo barbecue is bringing more and more people to the city, and the local government needs to think about how to promote the city as a whole, its culture and tourism, as well as its living and business environment," said Sun Xiaorong, a member of the expert panel of tourism marketing and promotion that is supervised by the Shandong Provincial Department of Culture and Tourism.
The trend will eventually end if the local government doesn't take proper follow-up measures, he added.
Address of this article:http://somalia.arismichailidis.com/article-07b199893.html
Very good!(7729)
Related articles
- U.S. and Mexico will boost deportation flights and enforcement to crack down on illegal migration
- Bethenny Frankel confesses that she used to 'force' herself to have sex with ex
- Tibetan political leader ‘optimistic’ about passage of US bill on Tibet — Radio Free Asia
- The Dallas Stars have a big age gap with players who have come together for No. 1 seed in the West
- Portuguese
- Giants may consider QB in NFL draft as Daniel Jones recovers from ACL injury
- Tibetan political leader ‘optimistic’ about passage of US bill on Tibet — Radio Free Asia
- Georgia governor signs income tax cuts as property tax measure heads to November ballot
- In unusual push, funders band together to get out grants around election work 'early'
- Vikings have the 11th and 23rd picks in the NFL draft and a need for a QB. Can they get their guy?
Popular articles
- Immigrant's $1.3B Powerball win spotlights the Iu Mien community
- Archie Cooley, the college football coach whose innovative offense launched Jerry Rice, has died
- Golden Bachelor star Theresa Nist's daughter gushes Gerry Turner will always be 'family'
- Carlos Carrasco pitches solid into the 6th inning, Guardians edge Red Sox 5
Recommended
EMMA COWING: Humza Yousaf's obsession with gender politics showed an absolute contempt for women
Sheetz convenience store chain hit with discrimination lawsuit
Brazil's president creates two new Indigenous territories, bringing total in his term to 10
Golden Bachelor star Theresa Nist's daughter gushes Gerry Turner will always be 'family'
Browns pick up 5
Packers could still look to upgrade secondary in NFL draft even after adding Xavier McKinney
Irina Shayk the sizzling supermodel rocks saucy triple
Sheetz convenience store chain hit with discrimination lawsuit
Links
- Health Minister Shane Reti offers cursory response over smokefree protest
- Wilmer Valderrama talks NCIS franchise's 1,000th episode, show's enduring legacy
- NZDF mission in Red Sea has 'shades of Iraq'
- Wellington youth public transport fares to rise after government cuts funding
- Hong Kong news: Hong Kong police block Tiananmen Square candlelit vigil
- National expected to instill need for discipline at caucus retreat
- Security law: Hong Kong's artists resist censorship, continue sharing dissident art online
- Feilding teacher underfed children, locked them in sleep room as punishment
- ANZ Premiership Netball: Can anyone knock over the Mystics?
- Former Governor